About us Simple insights, made personal
We help people explore how everyday foods and items might affect how they feel, with easy at-home hair tests and practical guidance
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Our story
Many people live with everyday discomfort, such as bloating, tiredness or skin flare-ups, without knowing where to start. We wanted to give them a simple, affordable first step: a test they can take at home, with a clear report and practical guidance to help them explore which foods and items they might want to look at more closely.
Today, Simply Sensitivity Checks is part of a global health and wellness group. We've helped thousands of customers across many countries, and every sample is processed in our own certified laboratories.
What we believe
Everything we do is guided by a few simple principles.
Keep it simple
No needles, no clinic visits and no confusing jargon. Just a few strands of hair and a clear, easy-to-read report.
Be honest
We're clear about what our tests are and what they aren't. They're a complementary wellness tool, not a medical diagnosis.
Make it personal
Everyone is different. Your report is based on your own sample, so you can focus on what's relevant to you.
Support you
From your first question to your results, our friendly team is here to help, every step of the way.
4 steps to unlock answers
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Activate kit
Click here to activate your kit using the unique reference number (URN) provided.
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Collect hair
Collect 5-10 strands of hair from the head, arm, or body.
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Mail sample
Post your hair sample back to our US laboratory.
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Receive results
Receive your personalised results by email within 3–5 working days of your sample arriving at our laboratory.
What our tests cover
Depending on the test you choose, your report covers up to 1,350 everyday items.
Food and drink
Hundreds of everyday foods and drinks, from dairy, wheat and eggs to fruit, vegetables, meat and fish.
Non-food items
Common items in your home and surroundings, such as household products, fabrics, pollen and pet hair.
Additives and more
Food additives, plus vitamins, minerals and metals, in selected tests. These sections don't measure levels in your body.
Ready to get started?
Find the test that's right for you, or see how our tests work